The interior is thumping. The backpack that sits at his feet shakes from the vibrations pouring out the car door speakers. CD cases rattle in the console below his left elbow. It’s 2011 and Paolo Banchero is riding around in his dad’s car on a gloomy Seattle afternoon. They could be heading to practice, grabbing a bite to eat or simply running errands. But no matter what, one constant remains. It’s Jay-Z’s 2006 album, Kingdom Come.
The soulful piano keys of “Lost One.” The bellowing horns and drum breaks on “Show Me What You Got.” The screaming high hats from “Oh My God.” These are the sounds of Paolo Banchero’s education.
“Jay-Z was one of the first rappers I ever heard in my life,” Paolo says. “That was when I was growing into my own, just as a kid, as a player. So that CD was always on in the car. I heard it countless times, just running it through, and I just grew to love it.”
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Glance at Hov’s discography of album covers. Then watch the way Paolo plays the game. It’s an eerily similar sight. Dimly-lit backdrops and a polished getup. There’s a suave commotion going on. A don-like figure stands center stage with thousands of eyes thrust upon his every move. In turn, the figure speaks an eloquent truth. Both words—and pivots in the post—tell the tale of one wise beyond their years.
Paolo Banchero is here. His days as a Blue Devil are gone. That Rookie of the Year award is off in the distance. He’s dropping 30 on ya head, denting defenders’ chests with his shoulder and towing the Orlando Magic back to the playoffs, with the Air Jordan 39 on his feet. Rarified opulence.
Paolo may have grown up a Hov disciple, but the self-proclaimed music connoisseur is an old soul with an ear for the new school. By February of the 2023-24 season, the soon-to-be All-Star realized he had strayed too far from his roots.
“I just caught myself listening to the same music, kind of getting bored of it,” Paolo says. “And so I was like, Man, I ain’t listening to Jay-Z! I was like, Why am I not listening to Jay-Z? I’ve been listening to all this for months. I’m like, Man, I need to go tap back in.”
He did a bit more than just tap back in. Just like he did with the stack of CDs in his pop’s car, Paolo was swiping through the legends in his music library in search of that old shit. The throwbacks. The music that nurtured his soul.
Between the last two months of the regular season and through all seven games of the Magic’s opening round playoff series against the Cleveland Cavaliers, Paolo was shuffling through nothing but Lil Wayne, Jay, Nas and Jeezy. “I felt like it gave me a new energy,” he says.
The Pelicans got served a 20-point triple-double in late March. Then there were the back-to-back 32-pieces on the road in early April. Jalen Duren got as close as humanly possible to contest Paolo’s step-back jumper, but Banchero still hit the game-winner back in February. And to close it out, a 26-point double-double to clinch the fifth seed in the Eastern Conference with a dub over the Milwaukee Bucks in the regular season finale.
This isn’t the stuff of a typical second season. His numbers—22.6 points, 6.9 boards and 5.4 dimes a night—weren’t just an increase in production from year one. We all watched as Paolo took that next step in a future superstar’s career. And he did it in year 2. Wayne’s rhymes, Jay’s tone and Nas’ cadence all fueled the master class that unfolded before our eyes.
In the week of practice leading up to the Magic’s first postseason appearance since 2020, Paolo switched everything up. Lil Baby turned to Lil Wayne. The braids that were once tied to each side of his head were now in tightly bound cornrows. And the slew of Jordan Luka 2 PEs he’d been wearing throughout the season were swapped out for the pair that sits boldly on these pages, the Air Jordan 39.
Those at the AdventHealth Training Center out in Orlando in April got the first look at the sleek mid-top solution in the wild. For days, Paolo couldn’t take ’em off. The Air Jordan 39’s cushioning set-up is fueled by the same magic that propelled Eliud Kipchoge’s world-record marathon time and Mike’s fifth championship in the Air Jordan XII. Combining that full-length ZoomX foam with Air Zoom cushioning became an addictive feeling.
“Once I put the shoe on, though, that was when I was like, It’s over. I gotta be in these. I told Sam [Druffel, Paolo’s sports marketing rep at Jordan Brand] this 39 is their best work in my opinion. As long as I’ve been with the brand, it’s their best work. It’s a super comfortable shoe, I love wearing it,” Paolo says.
That love eventually turned into us seeing the 39 earlier than even the brand had planned. Paolo was diggin’ the sig so much, he asked the team out in Beaverton if he could be the one to debut the model in Game 1 of the playoffs. With a game that so effortlessly paralleled the silhouette’s ethos, the answer was a resounding hell yes.
The 39th iteration of Michael Jordan’s signature sneaker began with Mike’s infamous cross-step. From his three-dribble rule that forced the offense to create art within simple parameters to the fluid footwork that left defenders stuck in the mud, the foundation of Michael Jordan’s game lay in trusting that simplicity. It’s why there’s only nine colorways set to release from now through next spring. It’s why the haptic print upper, the textured tongue and the tumbled leather toe box are most prominent amidst a sea of hidden premium tech. The Air Jordan 39 is the epitome of refined elegance.
The essence of clarified minimalism that permeates around the Air Jordan 39 is exactly why Paolo is leading the charge for the game shoe. His movements on the block and in transition are that of a calculated craftsman. A polished spaceship hardwired with a jet engine.
“How can I get to the basket or make a play without taking seven or eight dribbles? I think in the playoffs, that was what I really honed in on and realized,” Paolo says. “That was something that I knew coming into the playoffs—I was going to have to make a lot of mid-range shots. I was going to have to shoot catch-and-shoot threes. I was going to have to take what the defense gives me and basically cut the fat from my game and just be as efficient as I could.”
The triple-white “Sol” colorway—marked with a dash of red at the tongue’s Jumpman logo—rode with Paolo through a combined 45 points in the first two games of the series.
“It felt like I was floating. Obviously, I’m a big guy. I play with a lot of force, I cut a lot, I jump, and there’s just a lot of force being thrown around in my shoes,” Paolo says. “But those shoes, I don’t feel limited at all. I feel like I can make any movement, any cut. I can put however much force I need to into the shoe, and it’ll hold up. It just performed really well. I think I noticed it right away. Sometimes, a shoe feels stiff or a shoe feels too narrow and stuff like that. I think there was just a sense of freedom when I was in the 39 where I felt like I could move and do anything.”
At 6-10 and 250 pounds, Paolo is a walking force of nature, yet he glides across the hardwood with an unmatched fluidity. Getting bullied is unavoidable. Every team knows it. It’s why they routinely pack the paint and force him to operate in the midrange any chance they get. But that’s where the magic happens.
In that seven-game playoff series, Paolo was straight spot hunting. He wasn’t taking half the shot clock to break his guy down or analyze the rotations. Everything was an instinctive reaction. If he drove toward the paint and saw bodies, he was pulling for a middie. If he saw the slightest crack of daylight, he was absorbing contact and dishing to the open shooter. If they sagged off at the top of the key, hand down, man down.
He wasn’t worried about the stats, wasn’t worried about the percentages. He “just wanted to do whatever it took to win and get the job done.”
“That whole series, I progressed and I learned every game. The first two we lost and everyone thought we weren’t ready, and Cleveland was talking a bunch of smack, saying we were kids,” Paolo says.
The last thing that Paolo Banchero is is a kid. Scratch that. It’s not even in the vocabulary. We all watched the same maturation this year. The Magic may have dropped their first two games in the playoffs, but in Game 3? The production that played in the background of those car rides with Dad started to emerge in the back of his mind. Back to the basics. A surgical 31 points through three quarters. Jumpers met nylon. Fadeaways stood unbothered. Getting to the rim was the regimen. Drop-steps were imposing. The Magic pulled Paolo before the fourth up by more than 30.
Game 5 featured 39 points on 57 percent shooting from three. Game 6 consisted of 27, 10 of ’em in the fourth to tie the series at three a piece. “That was just dope to do in front of the fans, in front of the home crowd, just to be able to protect home court like that,” Paolo says.
From October to early May, sellouts at Kia Center became common practice. For the first time in what feels like a long time, there’s a bonafide superstar wearing the Magic blue. He rocks with the old and the new. He’s laser focused on his growth. And since the season wrapped, he’s been back in his hometown of Seattle, surrounded by the love, comfort and inspiration that raised him. He’s been refining his tools, trusting his instincts and evolving every day.
“When I first got to Orlando, there weren’t a lot of expectations for the team, and so there were a lot of expectations for me. But I wanted to have that rub off on the team. I wanted it to be team success. I wanted people to come back and start coming to the games,” Paolo says. “So it’s just been awesome seeing the fan base grow, obviously, the organization grow, us just getting more serious and being in the playoffs.
“But now I think it’s time to transition, kind of from that beginner stage of success and being happy about having success. Now, we’re trying to be one of the household names of the East and of the League. That’s not going to be easy—I know that, we all know that—but I think we’re all ready for it and we’re all excited.”
The 2023-24 season saw Paolo storm the Magic Kingdom, take the throne and reveal a path to immediate success for an entire organization. The time of chipping away at the end of the tunnel is over. The lights are shining bright, the expectations are thunderous and the hopes of an entire fan base rest upon his shoulders.
“I think eventually, when it’s all said and done, I’ll look back to my second year, last year, and kind of look at it as the start,” Paolo says. “That was kind of the start of something special.”
Portraits by Marcus Stevens. Action Photos via Getty Images.
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