A brand new AI-generated music that includes faux Drake and The Weeknd is taking the web by storm — but it surely would possibly simply be a tech startup behind this … based on a deep Twitter dive.
The monitor is known as ‘Coronary heart on My Sleeve’ … and it is throughout TikTok/Twitter proper now. Purportedly, this was created with nothing however the usage of AI programming — which means there wasn’t a human concerned within the making of what seems like a banger … with what completely seems like Drizzy and Abel. In different phrases, AI effectivity is getting scary good.
AI generated Drake & The Weeknd music.
We’re so fucked. pic.twitter.com/Agwd4skLQP
— Barstool Sports activities (@barstoolsports) April 16, 2023
@barstoolsports
Proper from the start, you hear the acquainted Younger Metro intro … which then goes right into a bass-heavy membership beat with Drake beginning the opening verse. It is extremely stable — and it positive seems like one thing Drake could have even written/rapped. Ditto for Weeknd’s refrain.
On its face, you’d suppose this was a leak … however Twitter sleuths are claiming it is not, and that it is solely the work of a robotic — which is scary if true … particularly for the labels.
This music is VIRAL on all platforms proper now.
However I believe it is all a genius advertising stunt…
Not by Drake, however by a SaaS startup.
Here is a 30-second abstract of the ai Drake music and my prediction of who’s behind it.
pic.twitter.com/puklgqjElZ
— Mitchell Cohen (@MitchellLandon) April 16, 2023
@MitchellLandon
Now, as for who could have created this monitor and why — as an AI program must be informed to do one thing like this by an individual someplace alongside the road, until we’re already in ‘Terminator’ territory — one man thinks he has the reply … and he is likely to be on to one thing. Shout out to Mitchell Cohen of AppSumo for doing the heavy lifting right here.
He began a Twitter thread that did loads of digging within the origins of ‘Coronary heart on My Sleeve’ … and all of it appears to have began with a TikTok account by the title of ghostwriter977.
And the bio hyperlink goes to a Laylo web page asking folks for his or her telephone #.
That’d be an odd transfer from Drake.
Or an odd transfer from an ai ghostwriter wanting extra streams. Why not simply hyperlink it instantly?
Additionally, what’s Laylo?
Here is the place it will get attention-grabbing… pic.twitter.com/6TxW0rnNZp
— Mitchell Cohen (@MitchellLandon) April 16, 2023
@MitchellLandon
That account claims to have the complete music on the hyperlink of their bio, however once you click on it … it takes you to a bizarre website that’s then asking to your telephone quantity, with the promise of sending you music that manner. If it sounds fishy … that is as a result of it very properly could also be.
The location that the hyperlink takes you to is owned and operated by a startup firm known as Laylo … they usually tout themselves as having the ability to give creators extra instruments to achieve extra followers/subscribers … through “drops.” Anyway, this ghostwriter account additionally uploaded one other AI Drake music a pair days in the past … the place he is protecting Colbie Caillat’s ‘Bubbly.’
Price noting: the music is “Bubbly” lol and it additionally kinda bangs. pic.twitter.com/Nu0EQarUde
— Mitchell Cohen (@MitchellLandon) April 16, 2023
@MitchellLandon
Mitch stops wanting saying it positively is Laylo’s doing … however the firm itself is feeding into the narrative that it’s … seeing how they retweeted his whole thread and responded with a cheeky ghost emoji. Due to this, Mitch and others really feel like this a genius advertising ploy simply to draw new customers/prospects to Laylo … assuming it’s, in actual fact, them.
As for Drake and Weeknd … yeah, they may wanna get on this. ‘Trigger this music is just too good to be out on this planet with out their sign-off.
Additionally, sure … we’re so, so doomed.
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