Bob Iger is on a mission to make Disney worthwhile once more — so, for the Mouse Home’s centennial … he made the complete firm fall into formation to telegraph his imaginative and prescient.
As you may’ve heard by now, this 12 months marks an enormous milestone for the mega-corporation… they’re 100 years outdated, and BI — who’s the newly reinstated CEO as soon as once more — whipped up a nifty little Tremendous Bowl spot that is set to air in the course of the sport, which he additionally launched early.
As we speak I wish to share this video, which celebrates the @WaltDisneyCo‘s 100 12 months milestone. We’re enormously grateful to our storytellers, our solid members and our followers. Thanks and revel in. #Disney100 pic.twitter.com/LowCx9t2Iv
— Robert Iger (@RobertIger) February 12, 2023
@RobertIger
In an accompanying caption to the minute-and-a-half clip, Bob writes … “As we speak I wish to share this video, which celebrates the @WaltDisneyCo’s 100-year milestone. We’re enormously grateful to our storytellers, our solid members and our followers. Thanks and revel in. #Disney100.”
As for what’s within the spot itself … a spotlight compilation reel filled with snippets and stills from their huge vault of content material through the years, which is combined with footage of followers (particularly little children) dressed up as their favourite Disney characters and having fun with the parks.
You made this dream come true. #Disney100 pic.twitter.com/M0KiGSBp63
— Marvel Studios (@MarvelStudios) February 12, 2023
@MarvelStudios
It is a cool tribute to what Disney’s provided/achieved — however what’s much more placing (at the very least for the Twitter customers of the world) is seeing simply how large the Disney umbrella really is … as nearly each single Disney-owned subsidiary tweeted this similar video out.
All of them additionally characteristic the very same caption … “You made this dream come true.” All official Disney accounts — touching the whole lot from Marvel to Star Wars and Disney Animation to Pixar, in addition to the completely different parks around the globe — have posted this, all in unison.
Habéis hecho este sueño realidad. #Disney100 pic.twitter.com/lK4QVmCUc8
— Disney España (@DisneySpain) February 12, 2023
@DisneySpain
When you scroll via the #Disney100 development, you may see simply what number of properties Disney owns … it is upwards of at the very least a pair dozen, which places Disney’s attain into perspective. It additionally makes ya notice how large a load Iger’s bought on his plate relating to righting the ship.
ICYMI … Iger was tapped as soon as extra late final 12 months after Bob Chapek was pushed out — this after the Board of Administrators apparently felt he wasn’t serving the corporate’s greatest pursuits.
Since then, Iger has made some large enterprise choices to get the inventory value again up … together with shedding 1000’s of staff and shifting the construction of the corporate to give attention to inventive storytelling from the bottom up, whereas in search of extra financial savings.
Iger has additionally hinted at the potential for Hulu doubtlessly getting the boot in a would-be sale — so it appears like he is contemplating any and the whole lot to shore up money … this after just a few years of Disney struggling to reap vital income.
And do not get us began on all of the tradition conflict stuff Disney’s been mired in of late — that is one other headache they have been coping with … and can in all probability proceed to battle. To not point out a proxy conflict he is in with overzealous board members — a complete different drawback.
At any price, it is fairly clear the place Iger’s focus is with this SB spot right here … he desires to get again in contact with the creators, followers and employees, who kinda make this factor go ‘spherical.
With the united entrance that is Disney displaying, it appears he is again within the captain’s chair and needs to speak calm waters forward. Gotta put that smile on, robust instances be damned!
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